Original Air Jordan
When you feel confident and comfortable, it's easy to play.
Men's Woven Jacket
Men's T-shirt with short sleeves
Confidence and style are in Jordan's DNA. Young athletes are back to school, and in honor of that, we present the best fall Jumpman looks.
The Jordan Essentials Hoodie and Stretch Shorts give you a shine on the street.
The New Classic capsule collection presents a fresh take on classic athletic silhouettes.
The Jordan Essentials Hoodie and Shorts are brushed with French terry fabric and iconic diamond panels for all-day style and comfort.
Functional Air Outfit: Comfortable Jumpman sweatshirts and diamond pattern Air shorts fill your day with energy, style and comfort.
Jordan DNA is in all of us: the ability to work hard,
self-confidence and striving to achieve the set goals.
After all, we are not here by chance.
© 2021 Nike, Inc. All rights reserved.
In 1984, Nike began expanding into the basketball shoe market. To secure space for Nike shoes on the playing field, the company is signing a 5-year deal with Chicago Bulls rookie attacking guard Michael Jordan. For that time, it was so Original Air Jordan mething incredible to conclude such a long-term contract with only one athlete. Nike managers believed in Jordan's talent, they lived with the dream that he would live up to the expectations of the Bulls Scouts and help the company make Nike sneakers popular with basketball fans.
Jordan was not interested in a deal with Nike. In those years, they played in adidas and Converse sneakers and dreamed of an offer from these brands, but this was not destined to happen. Jordan was persuaded to sign the contract by his agent David Falk. Most likely, he saw in this only a financial benefit, but we all know how this moment turned out for Nike, Jordan himself and the basketball shoe industry.
20Nike.
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